Who we are

Who We Are

Welcome to Hardcore by Josh Ely, the embodiment of relentless perseverance, unyielding discipline, and a fiery motivation that fuels the soul. This isn’t just a brand, it’s a battle cry for the warriors who never back down, no matter what the world throws at them. It’s a homage to the rough rides, the grind, and the pure, undiluted hardcore spirit that defines us. If you resonate with a life lived on the edge, where every day is a fight for something bigger, you’ve just found your tribe.

Our Journey

Born from the ashes of a life that’s seen the extremes of existence, Hardcore by Josh Ely is more than just a label; it's a lifestyle. Our founder, Josh Ely, has danced with death, battled demons both within and without, and emerged with a spirit that's as ferocious and unbreakable as the Hardcore Clothing we design. The brand is a narrative of a life less ordinary, woven with threads of rebellion, resilience, and a refusal to conform.

Our Ethos

In the realm of the hardcore, there's no room for half measures. It's about going full throttle, with a savage dedication that shatters the mold and defies the mundane. Our clothing is a canvas that screams the saga of our relentless pursuit for more - more life, more thrill, more freedom. Every stitch echoes the ethos of a hardcore life, lived loudly and without apologies.

Our Community

We are the outcasts, the rebels, the dreamers who dare to defy. Our community is bound by a common creed of pushing the envelope, breaking barriers and chasing the impossible. In the world of Hardcore by Josh Ely, mediocrity is the only adversary. Through our Hardcore Clothing, we unite as one, celebrating the grit and grind that propels us forward, against all odds.

Join the Rebellion

Dive into the wild ride that is Hardcore by Josh Ely. Explore our sick range of Hardcore Clothing that’s as unyielding as your spirit. Gear up, defy the status quo, and wear your rebellion on your sleeve. Remember, in our world, it's go hard or go home.